Building a home for Peloton’s Community
Classes are run daily at Peloton’s New York City studios and live-streamed to customers at home using the company’s signature treadmills and spin bikes. As the brand has expanded over the last few years the New York studios have grown into pilgrimage sites attracting visitors from around the country.
I worked with an amazing team at A+I to design the new Christopher Street Studio, now open in Manhattan, and the future 35,000 sqft flagship location, currently in construction.
We kicked things off with an in-depth study of Peloton, seeking to understand their mission and future vision. We took classes, observed the existing studios, and interviewed an array of leadership, staff, instructors, and riders to understand who they are, what they need, and how the studio can best serve them.
Working with Peloton’s broadcast, retail, tech, branding, and design teams we created a series of possible design directions and refined them in an iterative process. We interfaced with a diverse collection of consultants ranging from acoustical to food service to holistically develop all the project’s many pieces in concert. From curating the cafe menu to create the right sounds and smells to laying out the laundry cycle for discrete efficiency, no detail was left unconsidered.
Through careful design and consideration of our many users, we were able to create a space that is simultaneously a working live broadcast studio and office space, a luxurious boutique fitness studio, an engaging retail outlet, and a hub for the Peloton community.
My Role:
Lead Designer (Architecture / Strategy)
Scope of Work:
analysis of existing studio functionality
deep dive into Peloton’s brand and future vision
comprehensive study of studio users (both customers and staff)
interfacing with Peloton’s retail, tech, branding, and design teams
concept development and refinement
crafting client and company board presentations
producing 3d models, diagrams, and renderings
design, filing, + construction drawings
Christopher Street Studio images via Instagram. Flagship studio coming soon!